After a two-year delay caused by a significant safety scandal in Japan’s automotive industry, Daihatsu has officially re-entered the kei car market with the launch of the seventh-generation Move. This new iteration combines modern styling, improved practicality, and a fresh platform, signaling a clear departure from its previous generations.
Since its debut in 1995, the Daihatsu Move has sold over 3.4 million units, making it a staple in Japan’s compact car segment. The latest model is a comprehensive redesign, built on Daihatsu’s DNGA platform—shared with other models like the Hijet and Atrai light commercial vehicles. Staying within kei car regulations, the new Move maintains a length of 3,395 mm (133.7 inches) but extends its wheelbase slightly to 2,460 mm (96.9 inches), enhancing interior space and ride comfort.
One of the most significant upgrades is the addition of sliding rear doors, a feature that greatly enhances ease of access in tight urban environments. This practical addition aligns the Move with competitors such as Honda’s N-Box. All trims—except the entry-level L—come equipped with power sliding doors and a touch-and-go lock system, making daily use more convenient.
The front fascia of the new Move features sleek, slim headlights, a more approachable grille, and sporty bumper accents that prioritize aesthetics over function. The side profile appears more sculpted, highlighted by defined character lines and a wraparound greenhouse. At the rear, smaller L-shaped taillights, a subtly curved rear window, and faux triangle vents on the bumper contribute to a modern, streamlined appearance.
Daihatsu offers a variety of personalization options for the Move, including exterior and interior add-ons available through packages like Dandysport and Noble Chic. In addition to a palette of 13 colors and slight differences among grades—such as grille design, headlight graphics, and wheels—these options allow owners to tailor their vehicle’s look and feel.
Inside, the Move emphasizes practicality over luxury. Designed to seat four, the cabin features ample storage solutions and flexible seating arrangements. The front seats can fold flat, and paired with a reclining rear bench, they can create a makeshift double sofa bed—ideal for short naps or light camping during road trips.
Buyers can select from three infotainment screen sizes—7, 9, or 10 inches—all paired with an analog instrument cluster for simplicity. The gear selector is mounted high on the center console, accompanied by physical climate controls for easy operation. Optional features include heated front seats, wireless charging, and the Smart Assist driver-assistance suite, enhancing safety and convenience.
Under the hood, the Move is powered by a 658 cc gasoline engine, complying with kei car regulations that restrict engine size. The naturally aspirated engine produces 51 horsepower, while the turbocharged variant in the RS trim offers a more spirited 63 horsepower. The RS model also features sport-tuned suspension, unique shock absorbers, and 15-inch wheels for a sportier ride. Like most kei cars, the Move is available in both 2WD and 4WD configurations, all equipped with a CVT transmission.
The new Daihatsu Move is now available for order in Japan. Pricing begins at ¥1,358,500 (approximately $9,500) for the base 2WD model and goes up to ¥2,044,000 (around $14,300) for the top-tier 4WD variant. Daihatsu aims to produce approximately 6,000 units per month at its plant in Oita Prefecture, with sales primarily targeted at Japanese consumers seeking a reliable, stylish, and practical city car.